by Pierre Roustan | Jan 6, 2026 | Marketing
You fire up a new Google Ads campaign and stare at that one little box in your dashboard: the final URL. Then the question hits you like cold coffee on Monday morning: you need to decide if your ad should drop shoppers onto a lead page or right onto the item they want...
by Pierre Roustan | Jan 2, 2026 | Marketing
If you have ever sent what you thought was a perfect campaign and watched it die in the spam folder, you already know why email warm-up strategies matter. The sad truth is that your copy, offer, and funnel do not mean much if Gmail buries your message under promo...
