Which Attributes Describe a Good Landing Page Experience?
A good landing page experience is essential towards converting prospects into leads, and leads into customers. However, it’s also one of the last things many business owners & marketers consider when optimizing their campaigns – long story short, many still don’t fully understand what elements & attributes define a ‘good’ landing page.
Unfortunately, this information is paramount for anyone building landers or other web content – a poorly optimized page can result in poor lead conversion, higher costs per click (CPC), and lower ad quality scores.
So – if less optimized = more expensive and less productive, what are the attributes that make up a good landing page experience then?
Let’s talk about that.
Create Content That is ACTUALLY Relevant and Engaging
First and foremost, when crafting your landing page, make sure the content resonates with your visitors. Think about what they’re looking for and deliver it in a way that grabs their attention.
Be informative, but don’t bore them to tears. Show them how your product or service can solve their problems and make their lives better. Keep it real, and keep it captivating!
If you’re unsure of exactly what your audience is craving, you can always use a search engine marketing research tool like Semrush, Ahrefs, or Moz to figure out what questions people are searching online.
Answering those questions via a blurb or section could be the key to solving your prospective customers’ issues.
Easy Navigation = Easy To Explore
Imagine your landing page as a well-organized store. You wouldn’t want your visitors wandering around, searching for what they came for, right? So, you’ll want to keep your page, and site navigation, tidy and user-friendly.
Make it easy for people to find the information they want without getting lost. Simplify the layout, use clear headings, and add clear call-to-action buttons. Make it as smooth as butter.
Build Trust and Reliability
Trust is the foundation of any solid relationship. So, let’s build it with your visitors! Be transparent about what your business does and how you can deliver value. Share relevant information about your company, and if you ask for their details, let them know why you need it and how you’ll handle it. Show off your customer reviews, testimonials, and any trust badges you’ve earned. Let them know you’re the real deal, and they can count on you.
Speed it Up, Buttercup
We live in a fast-paced world, my friend. People don’t have patience for slow-loading pages. So, make sure your landing page loads quicker than a cheetah chasing its prey. Optimize your images, minimize unnecessary elements, and consider using techniques like an Accelerated Mobile Page (AMP) to enhance the loading speed. Remember, time is precious, so respect your visitors’ time.
Congratulations – you now have the keys to create an amazing landing page experience.
Keep it relevant, engaging, and easy to navigate. Build trust by being transparent and reliable. And don’t forget to be swift with that loading speed. With these tips, you’ll be well on your way to winning over your visitors and getting those conversions rolling in. Best of luck!